Market Conditions: Can Foreign Buyers Save Chicago’s Luxury Market?
Tricia Fox of Keller Williams Gold Coast, and one of the city’s top agents, is going to Dubai for the 5th Annual International Property Show in February to try and lure wealthy foreign buyers to Chicago’s luxury condo market.
According to the Chicago Tribune, Tricia has been working with Australian clients and members of her sales team have been assisting Russian buyers, so the city is already attracting some foreign buyers.
The election of Barack Obama and the possibility of the Olympic Games are putting Chicago on the world’s stage.
But can foreign buyers really fill the gap in the luxury downtown market?
“People overseas are saying to me, ‘I didn’t realize you have the Third Coast, with nearly an ocean.’
“For the first time, they’re giving us a serious look,” Fox said.
Previously, she said, international buyers have shopped for properties primarily in San Francisco and New York.
“They wanted waterfront, and they wanted city. We have both, and our prices are better than those two markets.”
Although economic conditions certainly have affected the very high end of the market that she specializes in, she said that bracket tends to operate in its own little world, and some properties are doing well.
Nonetheless, she sees a change in what buyers are seeking at that level—$1 million and up in downtown Chicago and the Gold Coast.
“The majority of our buyers have two or three homes,” Fox said.
“They’re price-conscious, for sure. It used to be location, location, location, and now it’s price, price, price.”
No longer, she said, is it likely that those buyers will pick out a condo and plan on an extensive renovation.
“They don’t seem to be in the mood for a gut job, or something they have to redo,” Fox said.
And, perhaps, they’re looking at real estate anew.
“A client I met said, ‘I’ve lost $3 million [in the stock market]. I wish I had put it in real estate.’ ”
The economy also inspired the client to decide maybe it’s time to live a little, Fox said.
“She also went out and bought herself a Bentley.”
Willing to go the extra mile for a sale [Mary Umberger, Chicago Tribune, January 25, 2009]











