What “Staging” Really Means for a Property

Someone recently brought up painting the interior of your home a neutral color in order to stage it.

We hear about staging all the time, but what is it? 

I’ve seen it used on an empty property, where they bring in the minimum of furniture and plants to make it looked “lived in.”  Everything is neutral and nothing offends.  The  home or condo often looks like it is out of a pottery barn ad.  It costs several thousand dollars to do a house up right but staging is thought to sell a property faster.

I came across this post on Craigslist for a single family home in Rogers Park that calls itself “staged.”

1944-w-fargo.jpg

But is it? 

It appears that they’ve painted the walls a neutral color and removed clutter (both are key to selling a home- especially the clutter.)  But the furniture does not appear to be the type that a stager would truly move into the home.

1944-w-fargo-livingroom.jpg

1944-w-fargo-diningroom.jpg

1944-w-fargo-kitchen.jpg

Anyone else with “staging” insight?

1944 W. Fargo Avenue: 2 bedroom,  1 bath home

  • Sold in June 2002 for $181,500
  • Was listed at $327,900
  • Reduced $53,000
  • Currently listed at $274,900
  • No garage
  • Agent owned
  • Dorit Helmer at Weichart Realtors has the listing

2 Responses to “What “Staging” Really Means for a Property”

  1. I think by “staging” this person meant, “I picked my crap up off the floor and stuffed it in cabinets and closets.”

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  2. the people in real estate surpise me all the time on December 14th, 2007 at 11:46 am

    haha, WTF! (for those of you who haven’t clicked on the bio)

    ASP Stager ®, Accredited Staging Professional
    Member, International Association of Home Staging Professionals

    Seriously, there are just too many “accreditions” and acronyms after names…not just real estate but most other professions.

    IMHO, the more that people wrap them themselves in acronyms, titles, accreditions, (the longer their email footer is), etc, the lower they are on the totem pole.

    Sincerely, Joe Six-Pack, JD BA OCD invited to join who’s who’s across america (1994) FBI EPA ORD 60614

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