When HGTV and the Tribune STILL don’t result in a sale
This converted loft space has been on not one but two HGTV shows (ReZoned and Look What I Did) according to this Craigslist post.
Not only that- it was featured in the Chicago Tribune Magazine on July 29th, complete with pictures and a discussion on how the owner converted the old warehouse into a unique loft residence.
And yet this loft has been for sale for months. Maybe a year? I remember seeing it a long time ago.
As far as I can tell, the owner doesn’t have it listed with a realtor. But so far he seems to be doing a pretty good job of marketing it- at least if the HGTV and Tribune spread are any indication. But does HGTV even matter? Or is it simply a sign of desperation? There are three listings on Craigslist that have been on HGTV programs.
The problem is likely the location (in the South Shore area where most loft buyers are not usually going to be looking. It’s at 75th and Yates) and the price.
It’s listed at $443,000.
Isn’t it almost always about the price?
From my recollection, I don’t believe he’s lowered the price at all during that time period.
From the Craigslist post:
5000 sq.ft (40×125) artist/architect gut rehabbed one story brick building with storefront/exhibition space, interior garden, 2 baths, laundry room, live space and work space, performance space/garage with 10ft.overhead door.
All custom rehab and design elements including stainless steel and granite kitchen, 3 skylights, custom sinks and lighting, 12-13 ft. ceilings, radiant floor heat, security system,custom built in bookshelves and storage, and more. Zoned Commercial/Residential.
What kind of marketing tactic will this owner try next? Maybe there is a third HGTV show he can be on. Maybe “Sell This House” or “Buy Me.”