We last chattered about the new construction high rise The Mondial at 910 W. Huron in River West in June 2010 when the developer cut prices on units by 10% to 30%.
See our June 2010 chatter and pictures here.
Several of you had gone to check out these units after the price cuts.
They started construction on this 141-unit high rise in 2007.
It had 47 units under contract by 2009. But then the recession hit hard and the developer then ripped up those contracts to convert the building into apartments.
By this summer, that plan was squashed and the developer went back to condos. The prices were then cut 10% to 30%.
8 out of the original 47 contracts ended up buying anyway.
Since the price cuts, according to Crain’s, another 17 units have sold for a total of 25 units.
The stats of the building are the following (out of 141 units):
- Sold 8 units out of the original contracts
- Sold 17 units since the June price cuts (or about 3 a month)
- Need 30 sold units in order for the building to qualify for Fannie and Freddie financing
According to Crain’s, the developer is considering more price cuts.
Mr. Berger is considering another round of price cuts to spark interest in the 15-story building, which is west of the East Bank Club and features views of downtown.
“The market is just brutal,” he says.
The pace of sales must increase quickly if Mr. Berger is going to pay off a big construction loan that comes due in 18 months.
The next cuts probably would target the Mondial’s least-expensive condos and would not be as big as the reductions in June, says Michael Golden, co-founder of Chicago-based @properties, which was brought in this year to market the project.
“We’re willing to be aggressive to get deals done right now,” Mr. Golden says.
Messrs. Berger and Golden decline to disclose the new prices being considered. In June, Mr. Berger cut one-bedroom units to $189,000 and three-bedroom units to $460,000.
After those cuts, the project averaged three sales per month. But the development must more than double that pace, to roughly six sales a month, to sell out before a $38-million construction loan matures in June 2012.
Here were the original price reductions:
- Lofts: Were at $249,000 and are now starting at $189,900
- 1 bedroom/1 bath: Were $329,900 and now starting at $219,900
- 2 bedrooms/2 baths: Were at $429,000 and now starting at $329,900
- There are also one bedroom plus den and 3-bedrooms available but no word on prices (and reductions) on those although the article states the 3-bedrooms are now priced at $460,000
Parking is available for $9,000 extra.
(The pictures below are of the model 1-bedroom and 2-bedroom units.)
See Mondial’s web site for more information [The Mondial in River West]
How low will prices have to go to sell these units?
River West condo project mulls more price cuts [Crain’s Chicago Business, Andrew Schroedter, December 2, 2010]