The $100 “Reduction”: 1131 W. Grace in Lakeview
Some sellers will do anything to drum up interest in their property.
Take the $100 “reduction.” Many of you have probably seen this. It’s where the seller reduces the price by $100 simply so it shows up on the MLS with a “reduction” or a “price change.”
Lots of people want to see the properties with price reductions, right?
So it keeps the property at the top of people’s lists.

Such is the case with this 2006 new construction 2-bedroom unit at 1131 W. Grace in Lakeview.
It’s been on the market since May, but starting in early September, the listing has been reduced $100 each week.
Does this selling technique work?
Here’s the listing:
Bring all offers! Extra-wide (37.5’) high-end luxury condo, garage parking included! Chef’s kitchen (SubZero, Viking, Bosch, cherry, granite). Master with separate steam shower, extra-large Jacuzzi, two bowl vanity.
Huge back deck (not through bedroom), Juliet balcony off living room. 10’ ceilings, beautiful architectural/woodwork details, hardwood floors, washer/dryer, fireplace, surround sound. Custom walk-in closets and blinds. Extra-large storage. Perfect location!


Laura Kirchner at Rubloff has the listing. See more pictures and a virtual tour here. See the property website here.
Unit #2: 2 bedrooms, 2 baths, 1500 square feet
- Sold in July 2006 for $490,000
- Originally listed in May 2008 for $539,000
- Reduced several times
- Listed in early Sept 2008 for $499,900
- Reduced $100 each week
- Now $499,500 (parking included)
- Assessments of $110 a month
- Taxes are “new”
- Central air

























