Market Conditions: Will Secondary Cities Boom After Coronavirus?
There’s a lot of discussion about how COVID-19 will impact the housing markets both immediately and long term.
Closings are still getting done as buyers house hunt through virtual tours and remote appraisals and closings.
Chicago’s inventory remains low as new listings have plunged.
Each week the shutdown continues, the number of new listings seems to get more anemic.
But it’s unclear if there will be a huge surge once the economy re-opens.
And it’s unclear if buyers will rush to the suburbs or go even further, and leave the largest cities for smaller cities that are cheaper and less dense.
Is the pandemic the final straw that forces Millennials and GenZers to leave the Superstar Cities?
From the NYT:
Even before the coronavirus, Nina Brajovic wasn’t so sure about her life in New York. As a consultant for PricewaterhouseCoopers, she spent most weeks out of town traveling for work. She often wondered whether she could do her same job for cheaper — and more easily — while based in her hometown, Pittsburgh.
Over the past month, she has gotten a sneak peek of that life, moving back in with her parents to avoid the wall-to-wall density of New York and working out of her childhood bedroom. She is now savoring life’s slowness, eating her father’s soup and watching movies on an L-shaped couch with her mom.
“Part of it feels like, why am I even living in New York?” said Ms. Brajovic, 24, who pays $1,860 in rent each month for her share of an apartment with two roommates in Manhattan. “Why am I always paying all of this rent?”
With her lease up for renewal, she is contemplating whether to make the move more permanent.
“I have no idea what I am going to do,” said Ms. Brajovic. “But it is a thought in my mind: the potential of not going back.”
Meanwhile, on the other coast, Californa’s high prices continue to push out the middle class.
For those facing thousands of dollars a month in rent, what if you can work remotely somewhere where it’s just $825?
Brenna Pelletier, an artist, has been on a journey to downsize — and cut costs. She left Los Angeles in 2018, a year it lost about 35,000 people, and headed to Las Vegas, but even that was proving pricey.
As the coronavirus shut things down, business cratered on the website where she sells enamel pins. Instead of worrying about how she was going to pay $1,360 for rent in Las Vegas, she sped up plans to move to Tulsa, since she had been accepted to the city’s recruitment program.
By early April, she was behind the wheel of a 26-foot Penske truck, making the 1,200-mile drive with her two cats in a case seat-belted in next to her.
“This is the perfect time to move,” said Ms. Pelletier, 31, who works from home. “I have to do it now. Otherwise I’m going to be stuck or evicted.”
She is now settling into an apartment in downtown Tulsa, where she pays $825 a month. “I normally don’t like to just throw a dart and see what happens,” she said of her last-minute change of plans. “But in this case, I thought, these are extreme circumstances.”
Will more people make the move to an “easier” life in a secondary city, as Sonies has done?
America’s biggest cities were already losing their allure, what happens next? [New York Times, by Sarbrina Tavernise and Sarah MervoshApril 19, 2020]









