If anyone needed any confirmation about just how bad it is out there in the last few months of 2010, the Appraisal Research Counselors is just out with the gruesome fourth quarter downtown new construction sales numbers.
2010 shaped up to be one for the record books- with a record low number of new construction condo sales. The fourth quarter actually saw a loss of 19 sales contracts.
From Crain’s:
Developers of downtown condos and townhomes lost more contracts than they inked in the fourth quarter, posting a -19 net sales figure, down from 111 in the third quarter and 148 sales in the fourth quarter of 2009, according to a report by Chicago-based consulting firm Appraisal Research Counselors.
The annual sales tally sank to a new low of 498, compared with 572 sales in 2009.
It marked the fifth consecutive annual decline and the third straight year of fewer than 600 sales since the market dropped off a cliff in 2008. There had never been less than 3,200 annual sales in the 10 preceding years, according to Appraisal Research data.
The majority of the sales were in a select group of buildings like 757 Orleans and The Silver, both of which cut prices to move units.
“Everybody who sold well (last year) repriced their units. People who held firm on pricing saw very little sales absorption,” Ms. Lissner says. “I would think we would start seeing some movement on price for the unsold inventory, which will generate more sales. I mean, how long can you sit holding firm?”
Ms. Lissner figures it will take two to three years for the market to absorb the roughly 3,000 unsold units downtown, many of which are in the South Loop and West Loop. She expects sales to perk up a bit in 2011.
“I’ve been predicting 1,000 for the last three years,” Ms. Lissner quips.
Belgravia’s 565 Quincy, which we have chattered about several times, was also a big winner last year after it cut prices.
“I’m not sure if I should laugh or cry,” Belgravia President and CEO Alan Lev says upon realizing his firm accounted for more than one-third of the total market’s sales last year. “I feel a hell of a lot better in 2011 than I did a year ago.”
Mr. Lev says the sales generated by the discount program (which included the memorable slogan “Prices that don’t suck” for 565 Quincy) allowed Belgravia to pay off its mortgages at 565 Quincy and Union Row. The firm is now focused on seeking distressed condo projects to buy, with plans to either discount and sell units or convert them to apartments, Mr. Lev says.
He says Belgravia is now pursuing about 20 so-called broken condos and hopes to get a deal done for one or two of them.
“You’ve got to look at a lot of those to get to the finish line,” Mr. Lev says.
Moving forward in 2011, the question is, which building will be the next to aggressively cut prices? Or will they go rental instead?
Some buildings sitting on inventory include:
- The Legacy
- 60 E. Monroe
- Aqua
- One Museum Park
- The Colombian (has already cut prices)
Was 2010 finally the bottom in downtown new construction sales?
Downtown condo sales hit new low in 2010 [Crain’s Chicago Business, Eddie Baeb, February 14, 2011]