I hope some of you saw the full-page ad in the Sunday Chicago Tribune for Museum Park at Central Station. It had a headline which stated:
“An Unmatched Record of Value and Appreciation in Chicago’s Most Successful Lakefront Neighborhood”
The ad then listed 7 buildings and various units from the buildings to show buyers how much money people are making on real estate in the South Loop.
The other headline said: “Re-Sale Information For the Period January 1, 2007 through December 31, 2007”
A tiny disclaimer at the bottom of the ad also said:
“The above information shows the increase/decrease in price of all condominium units re-sold at Museum Park from the period January 1, 2007 through December 31, 2007 based on a comparison of the re-sale prices (as disclosed in the Chicagoland Multiple Listing Service) to the original sale price when the unit was purchased from the developer. The developer makes no guaranty as to whether your unit will increase or decrease in value.”
When I first looked at the ad I was assuming that it meant that these units all sold for these prices sometime in 2007.
But, upon closer examination, that’s not correct.
Take, for instance, Loft 1- 125 E. 13th.

This building started closings in 2004. When did the original sales center open? I don’t know, but I’m assuming maybe 2000.
Unit #702: 2 bedrooms, 2 baths, 1289 square feet
- Sold in June 2004 for $324,690
- Sold in December 2006 for $375,000
- Was just listed again. Currently priced at $399,900 (parking extra)
Is the current seller going to “make” money? You be the judge.
Would anyone be surprised that the original seller made some money during the biggest housing boom Chicago has ever known? That seller could have entered his contract as early as 2000.
I’ve looked up a few of the listings in the other buildings. Yes- the sellers all sold for more.
But many of these buildings were completed in 2006. If you bought 3 or 4 years before and resold in the last 2 years, you made money.
Is this a persuasive argument to current buyers?
It’s the “if you owned you would have made XYZ so if you buy now you will make XYZ” without them actually saying you’ll make a profit (because they can’t, of course, say that, as per the disclaimer at the bottom of the ad.)
Just wondering.
It was a full-page ad. Was it money well-spent?
Museum Park [website]